Let’s face it: most people aren’t inclined to trust any salesperson at first glance, let alone a car salesperson.
From media depictions in TV shows and movies to urban legends, car salespeople are often presented as conniving weasels that want to take you to the cleaners. Even popular websites and magazines proudly feature articles that advise “the things to never tell your car salesperson” or “the best ways to negotiate with a car salesperson.” This paints a picture that buying a vehicle is some kind of high-stakes battle of wits. Or at worst, this makes you feel like you’ll get ripped off unless you find a way to work around your car salesperson’s nefarious motives.
Well, it won’t mean a lot if I just tell you to trust your salesperson. So instead, let’s go over why your salesperson might actually be the one sweating when they meet you, and not the other way around.
First things first: car salespeople practically can’t lie to you in this day and age. Thanks to the power of the internet, every fact, figure, and price of a car is just a Google search away. Car salespeople know this, and getting caught lying about a vehicle’s price would tank their reputation instantly. Salespeople from 30 years ago might have been able to lie their way into a deal, but modern technology has weeded out most of those business practices. Rest assured that your salesperson is way more likely to tell the truth than lie, not the other way around.
Even if a salesperson gets away with intentionally selling a faulty car, they’d still lose money in the end. See, car salespeople don’t want to sell you one car. They want to sell you your second car, third car, and any car your friends and family members are looking for too. Repeat customers are the lifeblood of a salesperson, and that loyalty is only earned through exceptional service. Selling you a lemon would ensure that you’d never want to shop with them again.
Reputation is everything to a car salesperson. There are a lot of salespeople out there, and standing out from the crowd means going beyond selling you a good car. To earn your business in this competitive market, a salesperson needs to make you feel welcomed, at ease, and excited to be on the lot. Don’t get me wrong, there are still bad apples out there. But any car salesperson worth their salt knows the quickest road to success is providing you with exceptional service. Any salesperson who believes otherwise will inevitably get a wake up call sooner than later.
I hope that these arguments have helped you realize that salespeople aren’t quite as scary as years of movies and horror stories have led you to believe. But if you’re still on the fence, it’s okay to be a skeptic! Ask your salesperson lots of questions, pick their brain, and come prepared with facts and figures. No matter what your approach, you should always feel sure of your decision before agreeing to buy a vehicle. If your salesperson doesn’t feel that way, then consider finding a new person to work with. There are plenty of good eggs out there who would love to do business with you.
If you’d like to cut to the chase and find reliable service, give me a call or send me a message. If I can’t sell you a quality vehicle myself, I’d be happy to refer you to someone who can.