“Don’t miss this holiday sales event!” “Act now and get 0% APR financing!” You hear commercials like these all the time on TV, but how seriously should you take them?

Every customer wants to get the best price possible, and that’s doubly true when buying a vehicle. After all, even a 5% discount would be at least hundreds of dollars in your pocket. So which of these heavily televised holiday sales events are best for snagging a new vehicle? Let’s give you the rundown.

One of the most ubiquitous holidays for buying a new vehicle is President’s Day. And as far as sales events go, it’s easy to see why this one is so popular. February is just the time to see some of the hottest new vehicles of the model year, and at the same time, dealerships will be looking to clear the remnants of last year’s inventory. In other words, whether you’re shopping used or brand new, you’ll find good deals. While sales will differ from year to year, the hype for President’s Day is very real.

That said, because President’s Day is so popular, many people ignore great sales events throughout the rest of the year. Here’s a tip: if an American federal holiday is around the corner, you should consider checking out your local dealership. 4th of July, Memorial Day, and Labor Day are all very popular times to look for a vehicle. Sometimes, they can even outclass President’s Day in terms of deals.

Dealerships have different stocks of vehicles to choose from throughout the year, which means you can’t predict which vehicles will have savings attached to them. In other words, it’s not just about the savings, it’s about which vehicles you can save on. And when it comes to buying a vehicle, you shouldn’t just buy what’s cheap – you should buy what’s right for you.

While the holidays are a great time to start that search for the perfect vehicle, it shouldn’t be the only time you shop around either. In fact, once you do find the vehicle you’d love to see yourself in, your best course of action is this: let your salesperson know what vehicle you want. Instead of hunting for a good deal every holiday, your salesperson will come to you to let you know when a great deal is available! For your time and money, you can’t do better than that.

If you can find the perfect price for a perfect vehicle during a holiday, then that’s fantastic. But if not, let your salesperson know when your dream vehicle is available at the price you’ve been waiting for. If that sounds like a good deal to you, I’d love to help you out right away. Just give me a call or send me a message, and I’ll give you every inside scoop regarding any vehicle you’ve got your eye on.